Editorial Policy
The page below sets out the editorial standards Clover Casino applies across its write-ups, guides and comparison pages. It exists so readers can pin us to a written rule rather than to whatever feels reasonable on any given day. The wider context for who runs the site sits on the About page, with the flagship operator write-up on the Clover Casino homepage. Wherever this page describes a procedure — write-up production, fact-checking, corrections, freshness — that procedure is the one followed for every piece of content published on the site.
1. Editorial independence
Clover Casino is paid through affiliate commissions earned whenever readers click through to an operator and decide to register. The full machinery sits on the Affiliate Disclosure page. Editorially, the rule is brief: a commercial partnership doesn't buy a higher rating, and the absence of one doesn't result in a lower score. The same rating framework is applied identically to every operator that goes through a full Clover Casino write-up. Partner operators have come out at six or below, and operators with no commercial tie have been scored at eight or above. Sales, marketing and editorial run as separate workflows; the final call on any published score belongs to the editorial team.
2. Sources we trust
Clover Casino content draws on four kinds of source, ranked by how much weight each carries.
- Hands-on testing. Write-ups are built off real accounts on operator platforms, using real deposits and real withdrawal requests. This forms the primary source for everything in a write-up barring verifiable third-party facts.
- Regulator and government records. Licensing position, ownership filings, UKGC register entries, GAMSTOP records and Gambling Act 2005 references. These are treated as the authoritative source for any legal claim appearing on Clover Casino.
- Independent player-community evidence. Sustained reputation tracked over time on AskGamblers, Casino Guru and Trustpilot, supplemented by Reddit threads and dedicated player forums. This material works as a sanity-check against testing outcomes — it isn't treated as a standalone primary source.
- Operator-supplied content. Press releases, marketing pages, partnership briefings. These get read for context but aren't quoted as if independently verified. Wherever a figure originates with the operator, the write-up states that explicitly.
3. Fact-checking
Every operator write-up passes through a four-stage fact-check before publication. Stage one: the licensing claim is checked against the regulator's public register. Stage two: the bonus arithmetic is recalculated from the operator's published terms and that result is compared against the headline figure on the marketing page; any gap is flagged inside the write-up. Stage three: the named payment methods, withdrawal speeds and minimum deposits are confirmed against the cashier itself rather than the FAQ (the two often disagree). Stage four: the game-catalogue claims are spot-checked against named studios and named titles to confirm the marketing actually matches what's in the lobby.
Numerical claims that shift often — bonus terms, withdrawal limits, minimum deposits — are flagged in our internal tracking and re-verified on the schedule outlined below. Where a recheck shows the number has changed, the write-up is updated, the date at the top of the page is moved forward, and a short dated note is added at the foot of the page spelling out what was amended.
4. Quotation, paraphrase and attribution
Direct quotation is held back for material where the exact wording genuinely matters: regulator notices, official terms and conditions, court documents. Paraphrase is the default everywhere else, with the source identified in-line. Operator marketing copy is rewritten in our own voice; operator press releases aren't republished as Clover Casino content. Where a third-party figure shows up — a Trustpilot rating, an AskGamblers complaint count — the source is named and a working link is supplied.
Statistical claims dealing with gambling harm, regulatory enforcement, or the scale of the UK online casino market are drawn from government, academic or peer-assessed publications. Numbers from industry associations are used only where independent corroboration exists alongside them.
5. Authorship and AI assistance
Every Clover Casino piece is the work of a named human writer or member of the editorial team. AI tools are permitted for tightly defined jobs: drafting outlines, summarising lengthy source material, grammar-checking, generating headline variants. AI tools are not used to produce the analytical core of a write-up — the score, the strengths-and-weaknesses summary, the comparative judgement — and they're never used to invent quotes or testing results. Any factual claim that started inside an AI tool is verified against an independent source before publication, with the source — not the AI tool — being the one cited.
6. Corrections and updates
Corrections fall into three tiers, scaled by how serious the underlying error is.
- Minor (typo, dead link, formatting glitch): fixed silently inside one business day.
- Substantive (a fact, figure, or claim that materially shifts a reader's decision): corrected within five business days, with a dated note attached to the foot of the page explaining what was changed and why. The original wording is held in our internal version history but isn't republished.
- Material (an error big enough to flip the overall verdict, or a regulatory development touching multiple operators): corrected inside two business days, with a prominent banner staying at the top of the page for at least 30 days plus a notice on a dedicated corrections log reachable from this page.
Readers convinced a Clover Casino page contains an error can flag it through the Contact page. Substantive complaints get logged against the relevant write-up regardless of whether the correction ends up being made.
7. Freshness
Operator write-ups are revisited end-to-end at least once every 12 months, while the key data points (bonuses, withdrawal speeds, payment methods) get rechecked quarterly. Topic guides and methodological pages are reviewed annually. The "Last updated" date at the top of each page reflects the most recent factual review, not merely the latest typo-level tidy-up.
8. Conflict of interest
Members of the Clover Casino editorial team don't hold equity in, draw consulting fees from, or maintain paid affiliate relationships with operators they personally write-up. Where a potential conflict surfaces, the writer is reassigned to a different operator and the swap is logged in our internal tracking. The site-level partnerships listed on the Affiliate Disclosure page are operational rather than personal, and run as a workflow separate from editorial.
9. Reader safety
Clover Casino write-ups adult products. Three editorial commitments follow from that. First: no Clover Casino page frames gambling as a way to generate income; the framing is consistently "paid entertainment with downside risk". Second: every operator write-up and every comparison page links out to Responsible Gambling tools and the relevant UK helplines, treated as visible content rather than a footnote. Third: no Clover Casino page targets its language, imagery or examples at minors, problem gamblers or self-excluded players. Where an operator's marketing crosses any of those lines, the write-up flags it and the score reflects it.
10. Complaints, escalation and right of reply
Operators that take issue with a Clover Casino rating may write to the editorial address with a specific factual claim and supporting evidence. Three outcomes are then possible: the claim turns out to be correct — the write-up is updated and a correction note is added. The claim is partially correct — the verified portion of the write-up is updated, the remainder is left unchanged, and the reasoning is logged internally. The claim is incorrect — the write-up stands and the operator is informed in writing. We don't enter pre-publication negotiation over scores.
Readers with concerns about Clover Casino editorial conduct can escalate things through the Contact page; complaints relating to specific write-ups receive a response inside five business days. Privacy queries about data we hold sit under the rules on the Privacy Policy page, with the technical counterpart living on the Cookie Policy page.