Affiliate Disclosure
Clover Casino keeps the lights on through affiliate arrangements with online casino operators. This page sets out how that model works in practice, what (if anything) it costs the reader, and the boundaries that stop the commercial side from leaking into editorial output. Broader background about the site is covered on the About page, and the flagship operator write-up sits at the Clover Casino homepage. If you've already read this kind of disclosure elsewhere and only want the differences, the brief version is at the bottom of the page.
1. How Clover Casino gets paid
Whenever a reader follows an affiliate link on Clover Casino and ends up registering on the operator's platform, Clover Casino can earn a commission. That commission is paid out of the operator's marketing spend, not from the reader's pocket, and it doesn't push up any price on the operator's side. Two payment structures dominate this industry, and Clover Casino uses both depending on the partner: a flat CPA (cost-per-acquisition) that arrives once when a qualifying signup happens, plus a revenue-share model under which a small slice of the operator's net gaming revenue from that account flows back to Clover Casino over time. None of this is visible to the reader; the only real-world effect is that the operator knows the click originated on this site when an account is created.
2. What it costs you
Absolutely nothing. Affiliate links cost the reader exactly what a direct link costs — which is to say, zero extra. Bonus offers stay identical, stake structures don't shift, withdrawal speeds aren't affected. Whatever the operator would normally charge to play on their site is exactly the same whether the reader arrives through a Clover Casino link, a paid Google ad, or by typing the URL straight into the browser bar. If anything, partnership pages occasionally surface an exclusive welcome offer that beats the default deal slightly. Where that's the case, the relevant write-up calls it out explicitly.
3. Why this is allowed to be neutral
The plain answer is reputation arithmetic. A casino editorial site lives or dies on whether it's right about which operators are worth signing up to. Push scores up to please partner brands, and within a few months the audience driving the traffic — and therefore the commission flow — drifts off to a competitor. The long-term commercial incentive of an affiliate site lines up exactly with its editorial one: be straight about which operators are good and which aren't. A consistent rating framework is applied identically to every operator that goes through write-up, partner or not. Clover Casino has handed partner operators scores of six or under, and given operators with no commercial relationship scores of eight or above.
4. What "not influencing the write-up" means in practice
Three hard rules. First: partnership status feeds nothing into the score — the eight criteria are graded against observed behaviour, end of story. Second: partnership status doesn't buy favourable framing — where a partner operator has a weakness (slow payouts, opaque bonus terms, a thin live-dealer line-up), that weakness lands in the write-up under the relevant criterion. Third: operators don't get to pre-approve the content. Drafts aren't sent over for sign-off. Operators see Clover Casino content for the first time when it goes live, just like everyone else.
Two further rules cover factual updates. If an operator reaches out to flag a factual mistake in a Clover Casino write-up, the claim gets checked, corrected if it's actually wrong, and a dated note appears at the foot of the write-up explaining what changed. That happens regardless of whether the operator is a partner. If an operator contacts us instead to argue that a low score is "unfair" without pointing to a concrete factual error, the score stands and the reply is that the same rating methodology applies to every operator without exception.
5. Recognising affiliate links
Every outbound link from Clover Casino pointing at an operator carries the rel="nofollow noreferrer noopener" attribute, which is the standard signal to search engines that the link is part of a commercial arrangement. The link itself usually routes through a tracking redirect at /go on this domain. That redirect lets us count clicks for internal analytics before passing the user along to the operator. The user's browser eventually arrives at the operator's site exactly as if they had used a direct link — nothing is added to the operator's URL on the user's side. A number of links on Clover Casino — those pointing to regulators, helplines, news outlets and game studios — aren't affiliate links. Those carry only rel="noreferrer noopener".
6. Compliance with disclosure rules
The UK rules of relevance are the Consumer Rights Act 2015 (which forbids misleading commercial practices) plus the CMA and ASA guidance covering undisclosed affiliate marketing — both demand that affiliate relationships be disclosed clearly enough for a reasonable reader to understand the commercial nature of the link. This page is the global disclosure for Clover Casino; on top of that, operator write-up pages carry an inline disclosure note above the first affiliate CTA so the relationship is visible without having to scroll to the footer. International readers should additionally bear in mind that the FTC (in the United States) and the CMA (in the United Kingdom) impose similar disclosure obligations on advertising aimed at their own residents.
7. Commitments to readers
The headline obligations Clover Casino accepts from this funding model are short. Disclosure is shown upfront and visibly, not tucked away. Write-ups follow a fixed methodology that doesn't flex for partners. Errors are corrected on a published timeline. Operators get no preview rights. Affiliate status is signalled in the markup so technically literate readers can verify it directly. A complete description of the editorial workflow — fact-checking, source standards, correction handling — sits on the Editorial Policy page. Anything that looks like a breach of these rules can be flagged through the Contact page, and any substantive complaint is logged against the relevant write-up.
8. Wider context for readers
Three further points sit alongside this disclosure. The player-protection commitments built into every operator score are spelt out on the Responsible Gambling page. Privacy practices covering any data collected from you while reading Clover Casino are described on the Privacy Policy page, with technical detail on cookies and similar storage handled on the Cookie Policy page. The complete menu of what's covered is the Clover Casino homepage plus the onward links from it.